IBTM world 2015 Fira de Barcelona

The challenge

ACS’s innovative pop-up theatre concept was used to create 4 lecture and workshop theatres in the “ACS Knowledge Village”. Each theatre was finished to a specific theme and they were situated around a central garden square.

All theatres were seamlessly integrated with Eventresult’s presentation management system, session recordings and overflow. Furthermore the whole village was integrated with the exhibition floor through digital signage, giving visitors direct information about what sessions were taking place and coming up.

Apart from the ACS Knowledge village we constructed the Innovation Zone where startup companies were invited to display their innovative products and services. We revolved the conceptual and technical design of the Zone around an innovative video switching concept where exhibiting companies were allowed to temporarily take over the entire zone and pitch their ideas using all screens. Time was obviously evenly divided amongst all companies. The Izone was built in cooperation with one of our favorite exhibition construction companies, Servis Complet.

In addition, ACS and Eventresult were also onsite with their own booth ‘the ACS & Eventresult cocktail Lab’, where all visitors were served with delicious cocktails. The cocktail Lab was also the start location of this years’ organized guided tours, a tour to show the visitors an insight of the provided services, in and around the ACS Knowledge Village.