IBTM World 2019 Barcelona

The challenge

This time the biggest difference with previous years was the layout of the central square. Previously, ACS and organizer Reed had their own stand separate from each other. This year, both stands, together with an IBTM World Newsroom and SSC / Playback Lounge, formed a central island with unambiguous design. It was the first time we implemented the Playback Lounge, where visitors could watch missed sessions, and it turned out to be a great success. Finally, there was a large LED screen (30 m W x 1.5 m H) above the stand that served as signage to lure visitors on the exhibition floor to the Knowledge Village.

By working together with Visualitys, a company that has developed foldable cubes in different heights, the four spaces were seperated in a playful way with the help of these blocks. Therefore the theme this year was “Building Blocks for a GREAT event” that symbolizes the building blocks that ACS can use for a successful event. The same blocks were also found in the design of the gates and stage decoration of theaters 1,2 and 3.

As a gimmick at the ACS booth this year we provided a modest stage with a Virtual Reality demo. Visitors could experience the effect of certain choices in a temporary or permanent room. Things like lecterns and stage setup were easily adjusted with the click of a button.