010AREA.LIVE 2018 Rotterdam

The challenge

In collaboration with design agency Oil, the available 20 square meters has been transformed into one large AV jungle, which symbolizes the technical concepts, abbreviations and jargon that our customer, as a buyer of AV, often runs into. Our employees are the ideal partner to guide you through this jungle.

The black trusses and hanging cables in the photo form the trees with lianas of the jungle. Behind it a large 5 x 3 meter visual frame with a picture of the rainforest. To the trusses we hung 46 “screens with animations of different jungle animals, each characterizing a characteristic of our customers. The coffin on the ground is the treasure chest to success with on the inside several lamps, a smoke machine and on the screen a presentation of photos of our best showcases. The smell of the bark on the ground and the sound of different jungle birds through the speakers made the live experience complete.