ACS has been working with Justdiggit since 2022, and has committed to regreen 900,000 m2 of degraded land in Kenya, Africa.

We are delighted to share the impressive achievements that Justdiggit is making in Kenya with their advances with nature-based solutions to regreen Africa and cool down the planet – something we ALL beneift from! 

Here you can read the latest news about the ACS project area and view a map that shows exactly where our donations has been allocated. Read the latest Regreening News, download previous Progress Reports, and scroll down the page to (virtually) see our ‘WATER BUNDS’ project.

In addition to the ACS IMPACT page, take a look to see what else Justdiggit is up to!

’Our World’ is an immersive virtual 360 experience that takes you right to the heart of Justdiggit’s land restoration projects. Discover how their easy-to-apply techniques are transforming entire landscapes, ecosystems and communities.

ACS signs donation document with Jessica Ylstra & Maxime Kosterman


ACS is proud to announce their additional donation to the Justdiggit programme. Increasing the total amount of land that ACS is committed to regreen to 900,000 m2.

Justdiggit’s mission is to cool down the planet by regreening African landscapes. ACS has been in partnership with Justdiggit since 2022, and is comitted to supporting their efforts in Kuku, Kenya.  

Justdiggit believes that 37% of the climate problem can be solved by applying nature-based solutions. Justdiggit works closely with local partners and communities to restore dry areas of land. Proven regreening techniques include rainwater harvesting (digging bunds), tree restoration (Kisiki Hai / FMNR), and developing grass seed banks. All of their projects are owned and implemented by communities that live off the land.

These projects give nature a hand in bringing back vegetation in degraded areas. The presence of vegetation keeps the soil healthy and fertile, which allows plants and trees to keep on growing. When vegetation returns, it can help to restore an entire area and in turn the community it supports!

ACS is very proud of this partnership and invites you to read some more about Justdiggit’s programmes across Africa.

Learn more about ACS’s sustainability activity on our CSR web page.



ACS has been fully embracing its responsibilities towards the planet and society for many years as an active participant of the UN’s Sustainable Developments Goals (SDGs). It has been a member of the UN Global Compact Group since 2011, and signed the event industry Net Zero Carbon pledge.

ACS believes that corporate sustainability starts with a company’s value system and a principles-based approach to doing business. This means ACS operates in ways that meet fundamental obligations in respect to human rights, labour, the environment and anti-corruption.



ACS has been measuring its CO2 emissions since 2019, appointed a Sustainability Manager in 2022 and in the same year started working with the Climate Neutral Group (CNG), an independent organisation dedicated to helping companies reach a Net Zero carbon footprint by 2050.

The CNG climate experts use innovative tools to make credible and transparent carbon emission measurements. Due to the covid lockdown years, it was not possible to make comparable measurements in 2020 and 2021. In 2022 however, CNG made a complete and thorough analysis and report of ACS’s carbon footprint, which allowed ACS to fully offset its carbon emissions for the first time in 2023.



This was achieved by carefully selecting, sustainable impact projects that reduce CO2 on location in developing countries. With the advice and guidance from CNG, ACS made a Gold Standard offsetting investment into cookstoves across Africa. These cookstoves not only reduce CO2 on location, but also contribute significantly to improve people’s health, their domestic lives and the environment.

ACS is very aware that reducing its CO2 emissions is the most important element in achieving a Net Zero target, but some emissions are externally controlled, and cannot be reduced further. So for the short term; the only way to currently achieve a zero-carbon target is through investment offsetting.